Building and Maintaining Your Personal Brand

  • Know how to identify and communicate your superpower

  • Ensure that your resume and LinkedIn profile reflect the theme of your superpower by supporting with artifacts and examples of your superpower(s).

  • Develop strong examples that highlight your achievements. Use a structured approach to tell your story, including the problem, role, actions taken, and measurable results.

  • Stick with it; don’t try to be everything to everyone. Be the go-to resource for a specific area of focus and you will naturally become the go-to resource for adjacent topics

  • Hone in on your non-fiction storytelling